Geodemographic classifications turn complex population data into clear, actionable insights for policy, research, and commercial use. In this hands-on workshop, we will demonstrate how to build a bespoke geodemographic classification from UK census data using the Python data science stack. Participants will be guided through sourcing and preparing open data, selecting relevant variables, and clustering communities in ways that can be tailored to specific needs. We will also explore how recent advances in machine learning and AI can help uncover hidden structure in the data and reduce the technical burden of creating geodemographics. By the end of the session, you will have the tools and workflow needed to design your own open, reproducible geodemographic classifications.

The tutorial is free, but users will need to register on this website to access the materials.